The name TEGEN-BEELD represents an ‘image’ (beeld) that is painted on, or in this case ‘against’ (tegen) the wall. It also says something about the members of the foundation and their way of working: defiant (tegendraads). To go against the conventional routine, to show a different image. The initiators, Jan Willem Bruins and Ben Walenkamp, want to counterbalance the cultural impoverishment in the Netherlands and aim to acquaint the people with literature and poetry from different cultures.